Direct-to-Consumer Communications include all forms of pharmaceutical industry-sponsored communications conveying promotional and informational content.
Direct-to-Consumer Communications
Publications
Bélisle-Pipon J-C, Williams-Jones B.
Preparing for the Arrival of Pink Viagra: Strengthening Canadian DTCI Regulation.
In CMAJ, 2016.
Bélisle-Pipon J-C, Williams-Jones B.
Drug Familiarization and Therapeutic Misconception via Direct-To-Consumer Information.
In Journal of Bioethical Inquiry, 2015.
Bélisle-Pipon J-C, Williams-Jones B.
Regulating Direct-to-Consumer Drug Information: A Case Study of Eli Lilly’s Canadian 40over40 Erectile Dysfunction Campaign.
In Healthcare Policy, 2015.